# AVP > AVP is a leading digital asset management consulting firm that utilizes a holistic, user-centric approach to help you put your digital assets to good use, fast. Canonical page: https://partners.orangelogic.com/partners/avp Marketplace: Orange Logic Partners Last updated: 2026-09-16 Logo: https://assets.partnerfleet.app/gu61dlidf998a8v6juzdsth4fq27 ## At a glance - Partner Type: [Solution Partner](https://partners.orangelogic.com/t/partner-type/solution-partners) - Services Offered: [Implementation](https://partners.orangelogic.com/t/services-offered/implementation), [Library Services](https://partners.orangelogic.com/t/services-offered/library-slash-metadata-services), [Metadata Service](https://partners.orangelogic.com/t/services-offered/new-node), [Integration Services](https://partners.orangelogic.com/t/services-offered/integration-services) - Geography: Americas - Website: [www.weareavp.com](https://partners.orangelogic.comwww.weareavp.com) ## Call to actions - **Contact Orange Logic** — submit the contact form on https://partners.orangelogic.com/partners/avp - [Visit website](https://weareavp.com) ## Orange Logic and AVP **Build a DAM program around your people and business goals** AVP helps customers translate business priorities and user needs into an effective Orange Logic digital asset management (DAM) program. Its consultants connect strategy, configuration, metadata, migration, and adoption so teams can confidently find and use the content they need. Orange Logic provides the configurable platform. AVP helps customers define how people, processes, governance, and technology work together to deliver value from launch through expansion. ## Customer outcomes with AVP and Orange Logic AVP helps customers: - **Find and reuse content faster** through metadata, taxonomy, and navigation aligned with how users search. - **Launch with clear priorities** through defined scope, prepared assets, and coordinated rollout plans. - **Build confident users** with tested experiences, practical training, and onboarding. - **Strengthen content governance** through clear ownership, permissions, and usage standards. - **Prioritize useful automation** by evaluating AI opportunities against user needs, metadata readiness, and accuracy. ## Why companies choose AVP for Orange Logic **A defined DAM operating model:** AVP connects purpose, people, governance, technology, processes, measurement, and continuous improvement to guide decisions beyond implementation. **User research informs delivery:** Discovery and usability testing help shape search, navigation, workflows, and training around everyday tasks. **Metadata connects strategy with usability:** AVP designs information structures that help people find relevant content and understand its context. **Practical AI evaluation:** AVP combines use-case planning, metadata assessment, and tested prototypes to identify automation worth implementing. ## What AVP delivers for Orange Logic customers **DAM strategy and roadmap** Align stakeholders on business goals, priority use cases, resources, and measures of success to guide investment and rollout. **Orange Logic configuration and implementation** Translate requirements into metadata structures, user groups, permissions, navigation, and workflows, with testing before launch. **Metadata, taxonomy, and discoverability** Assess existing information, develop consistent terminology, and establish tagging standards that make content easier to locate and reuse. **Asset preparation and migration** Plan content transfers, map assets and metadata, and test ingests to support an organized transition into Orange Logic. **Governance and operating model design** Define responsibilities, standards, access rules, and decision-making practices that support consistent content management. ## Who AVP + Orange Logic is best suited for Teams that are: - Implementing Orange Logic and seeking coordinated strategy, configuration, and adoption support. - Consolidating asset collections with varied metadata and user requirements. - Expanding DAM across departments with different content needs. - Establishing governance, ownership, and measures of business value. - Preparing content and processes for AI-assisted discovery and automation. ## Services - **Strategize** — Strategize is a service that will help you articulate a compelling vision, align on priorities, identify key actions based on our DAM Operational Model, and define a concrete plan that ignites change and ensures lasting wins. - **Ignite - Configuration and Implementation** — Ignite is a comprehensive service that ensures your Orange Logic DAM is optimized for success from day one, providing everything from a realistic launch scope and migration-ready assets to user-aligned interfaces and robust support systems. - **Elevate** — Elevate is a diagnostic service to identify and resolve your DAM adoption and performance challenges. Our experts will deliver a customized intervention plan to transform your Orange Logic DAM into a highly effective tool. ## Testimonials - "AVP is the partner every platform provider hopes for. Their ability to translate complex needs into actionable solutions ensures implementation projects run seamlessly, resulting in delighted customers who are ready to embrace the full value of our platform. Working with AVP means delivering not just a DAM system, but a successful, scalable capability." — Misti Vogt, SVP of Engagement, Orange Logic ## Our Team - **Chris Lacinak — CEO** [LinkedIn](https://www.linkedin.com/in/clacinak/) - **Kara Van Malssen — Managing Director** [LinkedIn](https://www.linkedin.com/in/kvanmalssen/) - **John Horodyski — Managing Director** [LinkedIn](https://www.linkedin.com/in/johnhorodyski/) ## About AVP Founded in 2006, AVP is a digital asset management consulting firm serving enterprise, cultural heritage, and nonprofit customers. Its team combines strategy, information management, technology, and user experience expertise to help customers realize greater value from digital content.