Blue Trail Digital

Blue Trail Digital activates digital asset management (DAM) across business functions to empower a stable brand ecosystem. Protect brand reputation with our Digital Asset Management services.

Description

Blue Trail Digital is a brand that specializes in content management and digital transformation. They offer a range of services to help businesses navigate the challenges of change and optimize their content strategy. With expertise in content operations, they assist business leaders in understanding their content ecosystem and developing strategies for success. They also provide managed services for content collection, delivery, retrieval, governance, and information management. In addition, Blue Trail Digital emphasizes the importance of product management in ensuring a successful user experience and adoption. Their product managers collaborate to set the roadmap strategy and work closely with the team to build the right product and features. Blue Trail Digital prides itself on forming mutual client partnerships and being a good partner to vendors in the content management space. Their goal is to provide a great experience and solution-minded deliverables that help their clients' content business thrive.

Services

Investigate

Investigate is where clients begin if they’re new to the content management experience, need an outside subject matter expert view, and/or need to correct a current solution.

We provide your team with the insight, strategy, and best practices needed to manage your content effectively. Through comprehensive audits and in-depth analysis, we identify areas for improvement and offer actionable recommendations.

Activate

Let’s activate the DAM initiative with a stacked approach in mind. We’re experienced and ready to help lead and/or support the overall strategy and program, asset operations, and product launch.

We partner with your team to co-create and implement effective enterprise content management (ECM) and digital asset management (DAM) solutions. Our consultants work alongside your staff, offering hands-on support and training to ensure seamless integration and adoption of new processes.

Stabilize

The DAM job isn’t done until it’s stable. The stabilize stage is ideal for clients needing an expert to step in and maintain the quality of work without hiring an FTE.

We take full responsibility for your content management, handling everything from strategy development to execution and ongoing maintenance. Our team ensures your content is always up-to-date, compliant, and optimized for maximum value.

Our Team

Lindsey Hawkins

CEO

Lindsey Hawkins is the founder and president of Blue Trail Digital. She is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Her passion for connecting the right information to the right people, coupled with her strategic mindset, positions her as a valuable asset to any organization or project she undertakes.

https://www.linkedin.com/in/lindseyhawkins/

Jimmy Carisma

Senior Consultant

A passionate leader who bridges business challenges with innovative technology solutions. He mentors teams effectively and finds creative solutions during his morning runs. His optimism creates an environment where possibilities flourish and transforms challenges into opportunities.

https://www.linkedin.com/in/jcarisma/

Deanne Stock

Chief of Staff

Experienced CX/UX Executive with deep expertise in service design, user research, creative direction, and people leadership.

https://www.linkedin.com/in/deannecrewsstock/

Leana Combs

Senior Content Analyst

She has a passion for innovative problem-solving and digital asset management, with a focus on training, content transformation, integration and communications.

https://www.linkedin.com/in/leana-combs/